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Google Penguin 5 A Major Update?

Posted on 10 October 2013 by yizhan

On October 5th, everyone’s favorite Googler, Matt Cutts confirmed via Twitter that Penguin 2.1 launched.

If you follow Danny Sullivan, this latest update is being called Penguin 5.  Let me explain why we’re dealing with two different names for one update.  The update prior to this one, which was the 4th update, was more than just an update of the same filter; it was a new and improved version. Google called it Penguin 2.0 because it was a second generation of Penguin, but Danny referred to it as Penguin 4 since he felt it was less confusing for site owners to number them in the order they happen.  As if the changes themselves aren’t confusing enough, now there is confusion over what to call it.

Google has stated that when updates are small, they will use a .1 instead of jumping up to the next number.  So since this was a small update with no major changes, it’s Penguin 2.1.  So don’t be confused if you hear someone talking about Penguin 2.1 and Penguin 5, they are one and the same.

To further clarify things, here is a list of all confirmed Penguin updates and both of their names.

  •  Penguin 1 on April 24, 2012 (impacting around 3.1% of queries)
  •  Penguin 2 on May 26, 2012 (impacting less than 0.1%)
  • Penguin 3 on October 5, 2012 (impacting around 0.3% of queries)
  •  Penguin 4 (AKA Penguin 2.0) on May 22, 2013 (impacting 2.3% of
  • queries)
  • Penguin 5 (AKA Penguin 2.1) on Oct. 4, 2013 (impacting around
  • 1% of queries)

The goal of Penguin is to remove low quality, spammy sites from the results pages. Penguin specifically targets low quality and paid links.

If you were hit by any of the Penguins, you will see a noticeable decrease in traffic either the day the update happened or the next day.  It is incredibly unlikely that you will recover from Penguin without rectifying your link situation.

On the other hand, if you had taken a hit before and have fixed things, you likely saw an increase in traffic after 2.1 ran.

It’s important to note that Penguin is an automated filter with no human intervention, there is no manual penalty assignment, so a reconsideration request will not help you.

So how do you recover from Penguin?

There is some debate about whether you should disavow links, and we’ve seen valid arguments on both sides.

The truth is, as with most things related to SEO, there is no one “right” way.  It depends on your history and how you obtained the problematic links.

If you are guilty of buying links or participating in some other link scheme or if you hired a less than reputable firm that did any of that on your behalf, then you are going to have your work cut out for you and I don’t suggest you go right to the disavow.

But let me back up for a minute, the first step is truly understanding your link profile.  You shouldn’t take any action at all if you don’t know what your profile looks like.

If you aren’t sure how your link profile looks or you don’t even know what a link profile is, the smartest thing you can do for your business is get a Link Audit.  Once the Audit is done, you will know what you are dealing with and can create your action plan.

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Major Factors In Link Building Techniques Explained

Posted on 18 July 2012 by yizhan

It works for search engines like google as it helps you to define what are the page is approximately. The first reason is simply because Internet users share their content widely. The first three: site structure, keywords and so on page optimisation are typical under your control though the fourth – backlink building is somewhat different. Once people find an article interesting they click about the URL mentioned to check out the website. It is really a very advantageous way through which you’ll be able to collect links. However, there will always be a difference between cheap and inexpensive. Nevertheless If you are able to focus on one project at a time.

The most common linking techniques are directory submission, article syndication, pr release syndication, social bookmark management, developing a blog, and internal linking. However, there is a noticeable difference between good links and never so good links in terms of what a google search finds useful. Link building services is among the best techniques used to obtain a good rank. All web sites innovate for more visitors and seo and are a consistent process in the online marketing technique. This is where the majority of the list building experts and professionals go. This can involve reciprocal linking or perhaps convincing webmasters that it works to them for instance. Link brokerage deal is the one other technique where link brokers are plainly the same as Google Ad – Words.

First, what exactly is an anchor-text? Quite simply oahu is the text used with your incoming links. Also, keep checking to determine if internet websites are still functioning. org will be the largest online index available and is directly linked to Google. But authority links do not come over a platter of gold, it costs you greatly. However, you can find others that could provide good links also including Red – Gage, Xomba and She – Told – Me. Can find article publication sites in directorycritic website. You can find forums to participate in it at big boards, Google groups, yahoo boards forums in a position to give your organization information in signatures.

Social bookmarks, blogging sites, and social networks can assist you to well to advertise your links. Generally, they’ll provide at least an authors resource section where you can leave your URLs. Blog carnivals are simply just grouped blog links that are created by bloggers to express links. I am probably forgetting some at this time but in the event you read this far you have probably found the one that you have not done yet … Please share your favorite linking technique, its OK to link to your website if its offering a no cost link. There are plenty of free article websites on the web and it is appropriate to submit articles to web sites. There are many services online and you need being careful with the ones you choose given that they might be counter-productive. Based about the level of the link portfolio, a number of these links can ruin your link variance ratio.

The best approach to improve your blogs PR is always to build quality back-links. Original Research – If there exists a new product or service in your industry then a little bit of original research can be described as a killer technique. You need to carefully create and publish contents which aren’t just excellent but would remain ever green. If the website owner raises the backlinks to his site, he can get direct traffic and improve the search engine ranking. Or simply to obtain brand new viewers for their particular blogging site or offer page. This article tries to list down only the most useful and practicable information on basic search engine marketing and link-building techniques. It is obvious that creativity is the new weapon of choice as well as the only possible silver bullet by most experienced marketers with regards to internet marketing.

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Simple Solutions In SEO – A Closer Look

Posted on 07 July 2012 by yizhan

This is the procedure of writing contents for that websites such way that is accepted by both the search engines and online users. You need to properly identify your target audience because the keyword choice can affect your market. Search Engine Optimization Practices: Link Building 101 Link building is a vital strategy used in search engine optimization (SEO) to get higher rankings on major search engines like google. The more complex you make your code, the harder difficult it becomes for your search engine spiders to read your content and prescribe the proper Google PR for your web page. SEO is often a way to assure your website comes up in any search engines like google when someone enters particular search words.

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Method 2: Share articles on social bookmark submitting websites Social bookmarking websites allow you to share links you’ve on the net online websites within the community. This gives the engines a reason to help your ratings. The squeeze page is an entry page of your Website where online visitors attained, after they click on a link. Using unique keyword and description Meta tags Many e – Commerce websites use Meta tags that aren’t unique. The content guidelines should be consistent with high ethical standards that satisfy the potential audience.

Although may well seem like it, receiving a good listing on Google or any of the other search engines like yahoo is not as difficult as many like to claim. You keep learning about SEO but what exactly is it really? SEO is really an acronym that stands for search engine optimization. Nowadays, SEO is pretty much standard for any website seeking to actually make its presence known. Try to develop article tips on topics that are uncommon on Helium, place all your effort into creating them and do your very best self to promote your projects. Search engine sites don’t like it once they sense that they’re being manipulated.

This is probably the most important Google search engine marketing tips to assist increase your chances about the search results page. Type both or three keywords you would like to use in your article within the top text field marked “Enter one keyword or phrase per line. Every time you submit a feed, it turns up in many different sites, it basically is free advertising. Get quality link partners that hold the same products or services you offer. These tweaks are sometimes argued as outdated, but it’s hard to trust these modern times.

Search Engine Optimization (SEO) Copywriting SEO Copywriting, also called search engine optimisation copywriting or google search copywriting, is really a technique of writing webpage content in these a way that it contains targeted keywords with the ideal keyword density. These SEO tips may also be able to assist you with regard to the improvement as well as the online visibility of your site. The moment you’re making a submission of your respective page to the search engines, the spider will make a follow up for the links that are for the page and yes it will list other site. The spiders will then crawl the empty column on the left, then a next column, that will contain your main text, then your third column that will contain your navigation. By making your main keywords bold, you’re making it easier for spiders to determine what your page is around, therefor you might have a better chance of ranking higher for those keywords.

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Quick Advice In search engine optimization – The Basics

Posted on 03 July 2012 by yizhan

It involves an online site’s coding, presentation, and structure, as well as search engine indexing programs. Market insiders predict that phone book will see a steady decline due to the aggressive thrust by local by search engines. Something you will need to bear in mind could be that the age of your respective website is a key point. Whether or not, the excellent, bad or ugly search engine optimisation service is used, an SEO expert is needed because the search engine optimization field especially inside the UK, is ever-growing and innovative and so requires a dedicated search engine optimization professional to handle it effectively. Search Engine Optimization as being a Marketing Strategy for Businesses – So how should businesses use SEO like a marketing strategy? The primary objective of implementing SEO to a company’s website is usually to drive targeted prospects to it.

How do Search Engines Operate? To manage to appreciate the beauty with the art and science of seo, one must be able to understand how engines like google work. Different people might be searching for the same thing, but entering two different search words. When getting started, branding is usually as significant as the optimization itself. It is important that your Search Engine Optimization Specialist team be aware of the difference between directory enhancement and a seo effort. White hat strategy is generally summed up as creating content for users, not the search engines like google.

On page changes would be the engine within a web site and links can be like the fuel; therefore, both are necessary as you without the other produces marginal results. However, since that time local seo came being accepted included in industry norms, webmasters and local business owners started methods to explore this new opportunity. Through these few seo techniques you can make your website easier to discover and drive traffic to it. When an Internet user is considering sites to hyperlink to in this fashion, they’re more likely than not to perform looking on one of the engines like google to find appropriate sites this agreement to link. This is an industry term that identifies agencies and consultants that carry out search engine optimization process with respect to their clients, by employees who perform SEO services in-house.

Secondly, whilst the internet is getting off this, some search engines do still try to find bolded or italicized keywords. Gov internet sites The truth is many government websites (. Others would claim that it may be the best possible approach to help your internet site to attract a great stream of visitors. To start our keyword research we must utilize some invaluable tools. Advanced operators are often seen as merely a approach to narrow down search results when seeking specific information.

Content is definitely the king and also this is where many battles are won or lost inside search engine results pages. If the title doesn’t contain the keywords then this site is not well optimized and straightforward to surpass in rankings. These search terms are commonly known as “Keywords”. How search engine optimisation can build and generate traffic within the first instance is therefore by resulting in the site or blog to be rated highly by the internet search engine spiders and to consequently to appear for the first few pages of responses for internet search engine queries. Keywords for SEO within the UK should also be determined by British English usage.

 

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