It’s been a couple of very competitive years for market giants like Apple, HTC, Sony, Nokia and Samsung. Needless to say that Samsung has been one of the top dogs with its innovative ideas and smart market campaigns to attain and retain its customers. Previously focusing on a ‘lifestyle campaign’, this time Samsung has shifted its focus towards ‘product campaign’. In regards to its latest launch of the Samsung Galaxy S5, Ines van Gennip, one of Samsung’s marketing directors said that this time Samsung is taking on a strategy of” people inspired innovation.” And Samsung once again has come on top with the upgrades to its latest, most anticipated android smart phone of the year.
The Samsung Galaxy S5 offers better quality screen with Super AMOLED capacitive touch screen, 16M colors and a multi-touch interface. This 1920 x 1080 pixel display places the new S5 somewhere between the S4 and Note 3, in regards to overall size and weight. In terms of display, the GS5 is much brighter than the GS4, not just indoors, but in direct sunlight too. Significant improvement has been seen in the viewing and the colors are more lifelike even from severe angles. There has been immense improvement on the camera with its 5312 x 2988 pixels and phase detection autofocus. This 16MP camera also has LED flash. The new bigger design has the added benefit of a more durable battery life with what Samsung calls ‘Ultra Power Saving Mode’, which comes in handy to keep users afloat when the battery is critically low. It automatically changes phone settings to manage basic functions and restricts app use for reserving power for emergency functions.
There is plenty of power and storage, which is a nice improvement over its previous models. It supports up to 128 GB in addition to its existing internal memory of 16/32 GBs. Jam packed with Android v4.4.2, the phone supports up to 4G Networks. Speaking of speed, most versions of GS5 come with a new feature called Download Booster, which combines the power of WiFi, LTE and Grayskull to help to increase the download speed of larger files compared to the speed you get on any one network. This service however doesn’t support anything less than 30 MB and doesn’t apply to certain protocols like UDP and FTP.
This model is both water and dust resistant which adds to its appeal and the overall upgrades on the software have managed to satisfy the customers on a large scale. There are however areas which could have used more work, like the fingerprint scanner in the home button and the heart rate monitor which some people have even gone so far as to declare futile. The Touchwiz UI looks way better but can still be frustrating for some users. Despite much speculation about a metal design, Samsung has yet again stuck with its conventional design completely. Although waterproof, its dimpled back can hardly be termed an improvement over the past designs. And being a flagship phone, much more was expected from Samsung, especially when its competitors are eye candy like the HTC One M8. However there are pros to not having a particularly slippery phone considering the GS5 is 5 mm taller, 3mm wider and 0.2mm thicker than its predecessor the GS4, and a better grip never hurt anyone.
The GS5 is currently selling at a price of around 650 $, depending on carrier charges and the FOREX.
All in all if you’re looking for a smart phone that delivers, the GS5 is one of your best options. Looking at it from a perspective of market share and customer base, Samsung could’ve just sat still and still sold all that much product, considering that, it is obvious that Samsung is making an effort this time to keep its customers happy.
Samsung Galaxy S5 specs:
5.1-inch Super AMOLED display @ 1080×1920 pixels, 432ppi
Qualcomm Snapdragon 801 8974-AC 2.5GHz quad-core processor
Adreno 330 Graphics
16GB internal memory
up to 128GB via microSD card
WiFi 802.11 b/g/n
IP67 water & dust resistant
GPS with aGPS, GLONASS
16 megapixel camera with AF, LED flash
1080p @ 30, 60fps, 4K @ 30fps
2 megapixel front-facing camera @ 1080p
2,800mAh removable battery
Android 4.4.2 KitKat with TouchWiz UI